Get Your CODE BLUE Key Concepts Checklist here.
 

How do I use it?

We have created a checklist with Key for you.  It helps to keep track of the methods the candidates are using to get you to buy them.

On the checklist, each of the 19 key concepts that Presidents (and candidates) use to sell themselves to you are listed on the left hand column of the checklist.

At the top of the checklist, in the blank area in the upper left hand corner, you can write in the name and media (speech, website, article, policy, newsclip, debate, etc.) of the candidate.  You could also put in the date of the speech.
 

Keeping track of time

Next, in the top row of the checklist, fill in the units across the top row, and splitting the entire "sales pitch" into smaller parts.  

For example, if the speech is 20 minutes long, you could analyze it in 1 minute segments.  Then listen and analyze as they talk.  Each time a particular sales concept is used during that unit (ie. minute 1, 2, 3, etc) you check off the appropriate box.  At the end of the speech (sales pitch) you can total up the times a particular concept was used.  Then you know how the candidate was trying to get you to buy.

Special categories

The top two rows are for B.A.N.K.™ Code and V.A.K.  In those boxes you can fill in and use the individual letters to specify what code or sense they were appealing to.  For example, if they were in the ACTION style behavior, write in "A."  If they were speaking to you, creating a picture in your mind, write in "V" for visual.  (If you don't know what these mean, order the book and read chapter 6 pages 81-85)
 

The Most Important Instruction
 

Enjoy! This process should be fun!  If you are getting emotionally engaged you know that the candidates "sales techniques" are working on you.  So, laugh at yourself and figure out what method they are using.  While we typically vote and buy with our emotions maybe we should let our thinking help guide our vote.
 

Time to order the Checklist
 

Please type in your information below so that we can email you the pdf of the checklist and the key.

You will receive two emails.  One confirms the information you provided.  The second provides the link to download the pdf of the Key and Checklist.