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Code Blue in the White House: What Successful Presidents Sell Voters to Win Elections Paperback – August 17, 2016

by Dr. Jay Sordean OMD (Author)
See all formats and editions
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Donald Trump is now the selected POTUS. Some call him "President." Others more demeaning monikers. A few adore him.In one of the most unusual presidential elections in modern times, a Republican candidate -- who the Republican Leadership in large part repudiated -- not only won the party nomination but won the electoral college vote. Apparently Hillary Clinton would have won based on the popular vote. Neither candidate won even 50% of the popular vote (both around 47% according to CNN).So, how is it that a presidential candidate sells her/himself to enough voters to win an election without a majority of the popular vote?SALES TECHNIQUES -- unique to the American voter population. (And perhaps riding on the coat tails of state-sanctioned voter fraud and manipulation)So, what sales techniques and personality characteristics led Trump to victory over a popular voter count win by Hillary Clinton? Like before the election results, worldwide, everyone is asking the question, "What's going on in the American election for President?" They wonder "Is the Presidency dying or just degenerating?" NPR's Rachel Martin states in a September 2, 2016 podcast program on character of the candidates that many Americans say that these are the worst candidates they have ever had to choose from.On the other hand, is this election cycle in the U.S. really different from previous ones? Everyone around the world agrees that this one has been unique if not frankly bizarre. The Republican party in large part hates its candidate, Donald Trump. He is "outside the box" when the Republicans fashion themselves as "inside the box," traditional, conservative. Hillary Clinton is more inside the box than Donald Trump is. And Hillary Clinton is less well defined as a candidate than either Trump, Sanders, or Cruz were.Whoever the candidates are, one thing is for sure, all candidates have had to sell themselves to the American voter to get elected. Just what methods do they use? How do their personality traits influence and determine who will and will not vote for them?In a very fresh approach, Dr. Jay looks at this "selling to the voter" in a new way, unlike any of the political pundits we see on television day in and day out. This book may help you, the voter, see through the smoke screens and sales manipulations to better understand what you are being sold and how they are doing it. This book provides a fresh, new approach to feel more comfortable when you hear and see the candidates speaking. It helps you how to decipher the hidden agendas and unspoken symbolism inherent in their calculated rhetoric. Or even in their authentic, off the cuff declarations.From preying on your fear-based unconscious survival brain, to appealing to your desires for hope and freedom that are in your higher brain centers, CODE BLUE IN THE WHITE HOUSE guides you with humor and logic on just how politicians are selling to you. Will you buy what they have to say hook, line and sinker? Or will you dissect their speeches to get to the bottom line -- what is their true agenda? What do they personally want to get out of becoming the President of the United States.And how will their election change the course of your life for the next 4 years or 40 years? Is Donald Trump just interested in the chance to bankrupt another business, U.S.A. Inc.? Is Hillary just wanting to get in to refashion the system for the people or for the 1% at the top?Are either of them in it for you or mostly in it for their own egos?You decide, but at least do it using a rationale approach as much as possible. CODE BLUE IN THE WHITE HOUSE is a blueprint you can follow to really understand how they are selling to you and what they want you to believe in order to be a loyal supporter, campaign contributor, and voter.That is, if your vote is really going to count or whether the voting machines will be fixed again so someone else really decides the election.
Previous page
  1. Print length
    206 pages
  2. Language
    English
  3. Publication date
    August 17, 2016
  4. Dimensions
    6 x 0.44 x 9 inches
  5. ISBN-10
    1537155660
  6. ISBN-13
    978-1537155661
  7. See all details
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Editorial Reviews

About the Author

Dr. Jay Sordean is a 3-times bestselling author, speaker and personality expert who has been invited to appear on ABC, NBC, CBS, FOX and CW. He states that "Presidential politics and campaigns are a voter phenomenon. Voters are the ones who really understand politics and campaign promises and platforms. Voters are the ones to be convinced. Voters are the ones to be sold on a candidate enough that they will take the time and effort to vote for candidates." So what are the ways that we are being sold to? Dr. Jay Sordean, natural medicine clinician and student of human nature and behavior, has voted in the last 42 years of elections. He considers himself to be an expert voter but not necessarily an electoral winner every time. Dr. Jay has also studied business, marketing, PR and sales for decades. He is also a world traveler, having lived and travelled in over 25 countries around the world besides the US. Thus, in this book, he has combined his American perspective and world experiences to discuss, with some social satirical commentary, how Americans are being sold by candidates to win elections. Because of his extensive work studying how the brain works as well, Dr. Jay includes basic discussion of brain physiology and function with respect to American election process and candidates. After all, we are animals making these decisions, both at the unconscious and conscious levels. Understanding personality types and how that influences the candidates' -- as well as voters' - behavior is of special interest to Dr. Jay. Thus, in Chapter 9 he goes into some depth in describing his unique and cutting-edge research on the use of B.A.N.K. (tm) CODE personality typing to understand the current dynamics in the presidential election cycle of 2016. Not your typical political pundit, but certainly helping to explain the political dynamics, speeches, convention shenanigans, Dr. Jay's brings fresh perspectives on why you might vote the way you do are timely and entertaining. Dr. Jay also offers you a $59 analysis of your own personality type as a gift -- go to www.Four-Cards.com. He also encourages you to participate in the personality typing of politicians. Please give your opinion regarding the personality types of past Presidents and current candidates by going to his survey site included in his book. Join in on the research he started in Chapter 9.

Product details

  • Publisher ‏ : ‎ CreateSpace Independent Publishing Platform; First Edition (August 17, 2016)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 206 pages
  • ISBN-10 ‏ : ‎ 1537155660
  • ISBN-13 ‏ : ‎ 978-1537155661
  • Item Weight ‏ : ‎ 10.1 ounces
  • Dimensions ‏ : ‎ 6 x 0.44 x 9 inches

About the author

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Jay Sordean

Jay Sordean

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"Dr. Jay," as he is affectionately called by children and adult patients and other professionals, has helped thousands of patients feel better and improve their functioning with natural medicine and life style coaching. Dr. Jay has been a leader and educator in the natural medicine field for more than 40 years, appearing in such venues as HIV/AIDS conferences and presentations in Osaka, Japan.

Encouraged by his parents and uncle to go into the medical field, his path changed to natural medicine after starting to study Tai Chi and Japanese his first weeks of college. Dr. Jay has been motivated to learn as much about natural medicine due to watching his father die and radically change his personality owing to metastatic lung cancer over 5 years. The cancer spread to his father's brain created marked changes, altering his father from kind and gentle soul to stubborn and easily piqued. Mainstream medicine helped for a few years, but then abandoned his father. In the late 70's and early 80's he translated Japanese research on cancer for the National Cancer Institute.

Dr. Jay Sordean, licensed in acupuncture and Oriental medicine for more than 30 years, is also a Certified Traditional Naturopath, and a Qualified Medical Evaluator for the State of California; he has also carried his message of health through natural and functional medicine to the public by appearing on news talk shows (NBC, CBS, ABC, FOX, and CW) around the United States. He has also produced a series of lectures, "Natural Solutions with Dr. Jay," on local public TV stations in Berkeley, Richmond, and Pinole, California.

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