Creative Powers for Europe

Malmö, Sweden, 22 November


Sweden Proudly Presents and Welcomes You to Creative Powers for Europe

The idea convention that moves sustainability forward by using the force of innovation in Creative and Cultural Industries. Welcome to participate in a day of bold discussions and fresh ideas with the purpose of moving sustainable development forward by using the creativity of the cultural and creative sector 
November 22, Sweden 2016

The cultural and creative industries (CCIs) represent an incredible force for innovation. Culture and humanism are essential in tackling Europe’s current challenges. In Sweden, and elsewhere in Europe, great efforts have been made to strengthen the CCIs. However, there is still more to be done and we are convinced that together, we can learn from each other and take further steps. This day aims to strengthen cooperation and promote the process of the cultural and creative sectors by bringing up creative ideas towards sustainability.

Join us for engaging panel discussions, workshops, talks, new collaborations and truly inspirational examples of best-practices from across Europe. You will meet thought-leaders, government representatives, regional and national policymakers, as well as other key players and influencers in culture, education, environmental policy and more, from Sweden and across Europe.

The ideas will be summarized and documented and will hopefully continue to grow and be realized. It is time to really incorporate culture into environmentally, economically and socially sustainable development.


The number of participants is limited to 300 persons. Since we strive for a geographical and organisational balance amongst the participants, we will send you a final confirmation of your participation by September at the latest.
Creative Powers for Europe is a European idea convention organised by the national and regional authorities, the Swedish Agency for Economic and Regional Growth, the Swedish Arts Council and Region Skåne, for discovering new ways to support cultural and creative industries in contributing to the social, economic and environmental values.

Last day for registration: 14th of November


Join Your European Colleagues! Pre-Opening Party, the Day Before the Event.

Drinks & Buffet

Mingle time!

Creative networking the day before the main event

Register below

Place: Media Evolution City, Malmö, Sweden

Date: Monday 21nd of November
Time: 7.00 p.m: Welcome drinks and a guided tour of Media Evolution City- one of Swedens most innovative environments for entrepreneurs within the media and gamingindustries. 

We´ll offer drinks, a buffet and mingling.

Click here to register 

Map to Media Evolution City, Malmö

Speakers of the Event

We’ve got expert’s speech from around the world

Mikael Damberg often highlights the importance of the cultural and creative industries. He stresses that public actors have to work in new ways to give good conditions to innovative companies and born globals within design, music, computer gaming, and more; especially for internationalization.
Deborah Morrison leverages the conceptual and critical skills of the idea industry to work on solving social and cultural issues. Morrison also developed the Epoch Project, dedicated to bringing creative professionals together to solve problems related to climate and environmental change using information and creativity. The Epoch Project suggests this is a new era for the creative world built on purpose and solving problems.
Paul Dujardin is CEO and artistic director of the Centre for Fine Arts (BOZAR) in Brussels. Under his direction the Centre has turned into an internationally recognised, multidisciplinary and interdisciplinary arts center. Paul dedicates his special interest to creating dialogue between the arts and the political spheres. He has succeeded in developing BOZAR as an Agora, a platform to initiate debate between citizens, the arts, decision-makers and other sectors.
Michel Magnier joined the European Commission in 1992, and from 1995, he held various positions in the European Commission services, in particular in the directorates generals in charge of human resources, budget, competition, and home affairs. He has been a director since 2008, and took up his current post of Director for Culture and Creativity in January 2013.
Michel Magnier

Director of Culture and Creativity at the Directorate General for Education and Culture of the European Commission

Mirror Music uses the power of music to communicate your message creating strong and emotional connections between people and their surrounding.
Mirror Music

Using music as a tool for communication

Chair of the Culture Committee, Region Skåne 
Maria Ward

Chair of the Culture Committee, Region Skåne 

Gunilla was formerly a head of department at the Ministry of Finance, where she was involved in the Swedish Government's development and management of state-owned companies. Before this, she had held a number of positions within the Ericsson Group, including three years in Paris. An MBA with her roots in the Swedish counties of Skåne and Blekinge.
Gunilla Nordlöf

Director-General of Swedish Agency for Economic & Regional Growth, Sweden

Mr Forssell has held senior positions in most fields of culture, including music, theatre, dance, film, museums and literature. From 2010 to 2014 he was the Director General of the Swedish Exhibition Agency and from 2008 to 2010 the CEO of the Stage Company in Sundsvall, Sweden. He has also been the managing director of the Swedish Army Museum and of Cosmonova at the Natural History Museum.
Staffan Forssell

Director-General of Swedish Arts Council, Sweden

Art historian and culture manager with focus in new media and design. Founder of culture spaces ranging from independent gallery and club to collaboration in establishing the public institution – Slovak Design Museum in 2014. 
Mária Rišková

Director of Slovak Design Centre

Monika Niki Tsiliberdi is the Head of the Department for Synergies and Multilateral Cooperation (in the Directorate General for Contemporary Culture) of the Hellenic Ministry for Culture. She is involved with the development of the Cultural and Creative Sector in Greece, with a particular interest in clusters and co-working spaces.  She is a member of the Managing Committee of the Creative Europe Program and the OMC group of the European Commission (DG EAC) on CCS' Entrepreneurship and Innovation.
Monica Tsiliberdi

Department for Synergies & Multilateral Cooperation, Hellenic Ministry of Culture and Sports

Emma Ribbing freelance as a contemporary dancer, choreographer and teacher since 2000. She graduated with distinction in contemporary dance and choreography at the London Studio Centre in 1999. 
Since than she has been touring Europe, Asia, Australia and Mexico in everything from avantgard theatre to pop concerts, notably for choreographers such as: Rafael Bonachela, Henri Oguiqe, Kuggeleyn. Website
Emma Ribbing

Performer- contemporary dance

Thomas Hansson

Regional Executive Committee Chair, Region Skåne

Teresa Franqueira is a designer and holds a PhD degree in Industrial Design and Multimedia Communication (2009) from Politecnico di Milano where she has developed her research with Ezio Manzini and also taught in 2007 and 2008. She has been lecturing at the University of Aveiro since 2001 and is also an invited lecturer at the PhD Design Program from Politecnico di Milano, at the Product Design Master at the Faculty of Fine-Arts (University of Porto).
Teresa Franqueira

Designer, Professor in Industrial Design and Multimedia Communication, coordinator of the ID+ DESIS Lab

Loïc Fel hold a Ph.D. from the Institute of History and Philosophy of Science and Technology (Paris 1 Sorbonne). Cofounder and chairperson of COAL he is co-curator of the European Center for Contemporary Art of Strasbourg, of Domaine de Chamarande, and FIAC scientific program at the National Museum of Natural History of Paris.
Loïc Fel

Coalition for art and sustainable development (COAL)

To be updated

Navid Modiri is an artist, writer, moderator and a highly appreciated lecturer, on creativity. He has started the projects ”Sweden 3.0”, ”Oss alla” and "Samtalsaktivisterna" to create a more open and tolerant society. He has also been a tv-anchor and operated the blog ”365 saker att göra”.
Navid Modiri


Catarina is a writer, lecturer, tv-anchor and journalist with more than 25-years of journalism experience. She has moderated EU Commission's Innovation Conferences, the Eurovision song Contest press events, a number of conferences for the Swedish national, regional and local government and also for universities, NGOs and corporations. Always with sustainability in focus. 
Catarina Rolfsdotter-Jansson


Preliminary Program - agenda will be updated regularly

08.30 a.m -09.30 a.m Doors opening for registration. Networking breakfast will be served.

Creative Powers for Europe
  • 09.30 a.m – 10.00 a.m Welcome!

    Welcome to Skåne by:
    Maria Ward, Culture Committee Chair, Region Skåne  
    Thomas Hansson, Deputy Chair Regional Executive Committee Region Skåne
    Gunilla Nordlöf, Director-General, Swedish Agency for Economic & Regional Growth, Sweden
    Staffan Forssell, Director-General, Swedish Arts Council, Sweden. 

    09.50 a.m -10.00 a.m Introduction by moderators Katarina Rolfsdotter and Navid Modiri
    Brief presentation of the participants around the table.

  • 10.00 a.m – 11.00 a.m Why We Need Creative Powers for Europe

    Can professionals in the cultural and creative industries help us shape a sustainable world?

    Keynote speech by:
    Deborah Morrison, Professor of advertising at the University of Oregon with a particular expertise in the creative sector’s potential for working for sustainability.

    Paul Dujardin, CEO and Artistic Director of Brussels’ forward-thinking Centre for Fine Arts BOZAR. He is a mainstay on Europe’s cultural scene and has recently been the chair of the New Narrative for Europe.

    Together they will set the stage for engaging discussions throughout the day:
    Who are we as a profession of creative thinkers and problem solvers?
    How can we use design, strategy, problem-solving and policymaking to address issues of sustainable societies, climate change and economic growth?

    11.10 a.m -11.40 a.m Forum for dialogue #1
    Round the table discussions.

    Are you focusing on the proper issues to create development?
    How can you improve and strengthen the CCI´s contribution to sustainable development? 

    Share your thoughts and engage in discussions and talks. Your opinion is important!

    Coffee, smoothie and a rawbar will be served.

  • 11.40 a.m – 12.00 noon  Listen to Creative Powers for Europe by Mirror Music

    Performance by Mirror Music followed by a paus

  • 12.00 noon – 12.15 p.m Ask Not What the CCI´s Can Do for you,but What You Can Do for the CCI´s

    A cinematic tour of Europe, presenting five best practice examples of creative innovations contributing to socially and environmentally sustainable development. 

  • 12.15 p.m – 12.45 p.m Forum for Dialogue #2 
    Round the table discussions.

    What can policymakers throughout Europe do to get more of the values generated by the CCI`s, such as sustainability, without doing unbound free creation a disservice?
    What can you do for the CCI´s?
    Share your thoughts and engage in discussions and talks. Your opinion is important!

12.45 p.m – 14.00 p.m Networking Lunch with Performance by the Malmö Symphony Orchestra
  • 14.00 p.m – 15.00 p.m Freedom of Expression + Inclusion of Art= Innovation and Well-being in Society.

    The processes and competences of creators can contribute largely to our future well-being. Society can benefit from the values generated through cultural and creative production. But in order to make this happen, society must find better ways to support their free creation: Ways linking different political fields and levels together, ways getting creators and other sectors to cooperate even more. Another perception of what innovation is and where it happens.

    Presentations by:
    Mikael Damberg - Swedish Minister for Enterprise and Innovation
    Dorota Nigge, responsible for policy development for the Cultural and Creative sectors, Directorate General for Education and Culture, European Commission

    Followed by a panel debate about public policies for the CCIs, led by moderator Katarina Rolfsdotter, with representatives from European, national, regional and local levels:

    Mikael Damberg - Swedish Minister for Enterprise and Innovation
    Monika Tsiliberdi - Department for Synergies & Multilateral Cooperation, Hellenic Ministry of Culture and Sports
    Maria Riskova, Director of Slovak Design Centre
    Yolanda Smits, Director of International Business Development. 
    Dorota Nigge, Senior policy officer, cultural and creative sectors, Directorate General for Education and Culture, European Commission

  • 15.00 p.m – 15.30 p.m Coffee Break, Refreshments and Mingling!
  • 15.30 p.m – 16.20 p.m Embracing Culture and Creativity in the Wider Economy

    How can society make room for more cultural and creative entrepreneurship as a basic flow in the wider economy?

    The processes and competences of creatives can contribute greatly to our future well-being. Their content and innovative ideas reinvigorate other sectors. For these professionals, social effects are very often a basic driving force; for health, for inclusion, and for empowerment.

    Panel debate led by moderator Navid Modiri:
    Loïc Fel - Coalition for art and sustainable development (COAL)
    Teresa Franqueira − Designer, Professor in Industrial Design and Multimedia Communication, coordinator of the ID+ DESIS Lab and member of the international committee of the DESIS Network – Design for Social Innovation and Sustainability.
    Sigvald Harryson, Founder and CEO, Innoventum AB

  • 16.20 p.m – 16.50 p.m Forum for Dialogue #3

    What can you do to implement culture and creative industries as basic building blocks in regional and local development? Share your thoughts and engage in discussions and talks. Your opinion is important!

  • 16.50 p.m – 17.00 p.m Conclusion

    Closing words by the Swedish Agency for Economic and Regional Growth and the Swedish Arts Council.

  • 17.00 p.m – 17.10 p.m Artistic Performance by Emma Ribbing


How to travel to, from and in Malmö


  • Fly to Copenhagen Airport (Kastrup) in Denmark and take a direct train via the Øresund bridge, operating every 20 minutes to Malmö Central station. The journey takes about 20 minutes. For more information click here.
    Fly to Malmö Airport (Sturup) 30 km from Malmö. For more information click here


  • Malmö Central station is located near Malmö Live and Stortorget. Øresund train operates to and from several parts of Sweden and with SJs highspeed train the travel from Stockholm to Malmö takes only four hours. For more information click here  


We have reserved 50 rooms at Scandic Kramer and 50 rooms at Scandic Stortorget for you, both hotels located at 10 minutes walk from Malmö Centralstation and Malmö Live. Book your room by clicking on the links below and fill in the acquired dates 21-22 November. You can also e-mail or or call 08-517 517 00 (press 1). Booking code is BCRE211116.


Creative Power for Europe is organized and hosted by Swedish Agency for Economic and Regional Growth, Swedish Arts Council and Region Skåne.

Clarion Hotel & Congress Malmö Live

Event Location

  • Clarion Hotel & Congress Malmö Live
    Beringsgatan, Malmö
  • Call Us
    +46 040 675 38 16
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